Guinness: Biggest sales in Africa

Guinness: Biggest sales in Africa

Did you know that Guinness’s biggest market is in Africa? With its $13 billion beer market, the powerful beverage first brewed in Dublin in 1759 is a top seller in the continent. Although Guinness is tight lipped about the secret ingredients that give their lager that dark, tangy, tasty appeal, the beer is also now brewed in Uganda, Kenya and Namibia, with Nigeria beating out Ireland for the world’s second-biggest Guinness market 10 years ago. According to CNN, the “Guinness Foreign Extra Stout is the type that consumers will likely find in Africa. It’s quote “stronger, heavier and punchier than regular Guinness. The ale is available in over 100 countries, worldwide.


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