Good news for Snapchat: The app just got a huge boost from an established Hollywood player, who’s rolling the dice on a new way of watching TV. Website UpRoxx has shared that the $100 million deal, across two years, essentially turns Snapchat into a tiny television network. Vertical-format comedies, dramas, documentaries, and news programs, each clocking in at 3-5 minutes and produced by Time Warner’s sprawling media empire, will run on Snapchat, with the two companies splitting the ad revenue.
Snapchat And Time Warner Are Trying To Flip How You Watch TV
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