According to a recent study, labeling food with indulgent words may help adults consume more vegetables. The study, published in the medical journal JAMA Internal Medicine, found that giving vegetables words like “dynamite,” “sweet sizzlin'” and “tangy,” caused more students and staff at Stanford University to eat more vegetables at lunch, despite there being no difference in the way the vegetable was prepared. Brad Turnwald, a doctoral psychology student at Stanford University and lead author of the study, said, “We think that the indulgent labeling aligns more with people’s motivations. That they’re looking for something tasty when they want to eat. And that’s why it works.” The study, conducted over the course of an academic quarter at Stanford, took place in a large cafeteria serving about 600 people during weekday lunches.
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